As the saying goes, ‘it’s quality not quantity’ and that certainly applies to content marketing. Content educates, engages and persuades customers but the World Wide Web is saturated with content and with only a few seconds to capture your audience, it has to be quality. A website stuffed full of content that isn’t engaging, poorly written or irrelevant, will lose you potential customers. So, how do you create good content? What is good content?
Let’s take a step back. Before people even get to your website, content marketing plays a huge part in its SEO success. That means how people find your website in search engines. While there are many contributing factors, a content marketing strategy with quality, unique and useful content will help to reach a specific audience and to achieve a specific goal. Read more about how I can help with search engine optimisation.
Through the power of words, images and video, content can be tailored to meet your business needs and the more variety there is, the more engaging it will be.
How can I help?
- A detailed content marketing strategy
- Content creation and copywriting
- Case studies
- Newsletters
- Blog posts
- Articles
- Website copy
- Brochures, leaflets, flyers and any printed marketing material
- Infographics
- Press releases
Where to start?
Content tells stories, attracts customers and achieves your goals and that’s what I want to help you do. Whether you need optimised copy for your website, you need someone to pull together your case studies, run your blog or you need assistance with the development and implementation of a content marketing strategy, I would love to chat to you about it.
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